Premmerce - How do we create a marketplace of plugins that become one of the most famous companies

Who is the client?

Premmerce is a WooCommerce plugins marketplace with 21 unique plugins and more than 100 000 happy customers worldwide. The main idea of the startup was to add the essential functionality to the world-famous e-commerce platform using our own experience of more than ten years of custom e-commerce solutions development.

Client site:https://premmerce.com

Technologies

WordPress

WooCommerce

ReactJS

PHP

Team Composition

WP Team Lead and three developers

Frontend/ReactJS Team Lead and two developers

Project Manager

Business Analyst/Marketer

UIX Designer

Manual QA Engineer

Two support team members

What business tasks did the client want to solve?

WooCommerce hasn’t many features we have developed for our platform like custom URL management, intelligent filters, advanced SEO functionality, etc.

There wasn’t enough integration between WooCommerce and different payment, shipping, and analytics platforms.

There was a necessity for an all-in-one solution with all the plugins and one install.

What “pitfalls” did client’s face?

Lack of market analysis and expertise working with a WooCommerce platform.

Lack of developers with a WP and Woo experience.

The necessity to support the new platform and migrate clients from other platforms.

What should an ideal solution look like?

User-friendly marketplace with all the necessary plugins and the possibility to manage them all and get support from one user account.

Product Search

Rich Plugins

Integrations & Compatibility

What we suggested

Market Analysis

First plugins development

Licensing, Payments, and Support integration

Marketplace development and bundle development

New plugins development, marketing, and promotion

Step 1.

Market analysis

The detailed business analysis of the core WooCommerce platform;

Analysis of all the current marketplaces and available solutions;

Competitive study of other e-commerce platforms and available solutions;

Marketing analysis of the current users’ searches and feature requests.

Step 2.

First plugins development

Backend team building – team lead and three first developers;

Frontend team building – team lead and two developers for the central theme development;

Development of the free versions of Permalink, Seach and Filter plugins and publishing on the WP marketplace;

Support team training.

Step 3.

Licensing, Payments, and Support integration

Development first paid version of our plugins via the Freemium model;

Integration of Freemius platform for licensing and payments;

Integration of Support platform inside plugins for instant support.

Step 4.

Marketplace development and bundle development

Development of our marketplace with the users’ account;

Development of the bundle of plugins and themes, our all-in-one solution;

Development of scalable interactive demo version of the products.

Step 5.

New plugins development, marketing, and promotion

Development of other 15 unique plugins;

Content creation, SMM, and SEO;

Working with the official WooCommerce marketplace;

Affiliate marketing; Working with influencers.

Feedback

Benefits

Blog

Results

More than 21 plugins developed

More than 100,000 active users with an average 4,8/5 rating

Profitable business from the fourth month

Notable partnerships with Pinterest and Automattic

Successful exit after three years of product development and support

Partner’s review

quotes

Ivan was a great partner during the transition of a WordPress product business, and he and his team at SoftBlues provided excellent support and development during and after the transition.

Iain Poulson, CEO Premmerce

Client’s review: Link