Case Study

Premmerce

How do we create a marketplace of plugins that become one of the most famous companies?

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Who is the client?

Premmerce is a WooCommerce plugins marketplace with 21 unique plugins and more than 100 000 happy customers worldwide. The main idea of the startup was to add the essential functionality to the world-famous e-commerce platform using our own experience of more than ten years of custom e-commerce solutions development.

Technologies

WordPress
WordPress
WooCommerce
WooCommerce
ReactJS
ReactJS
PHP
PHP

Team Composition

WP Team Lead and three developers

Frontend/ReactJS Team Lead and two developers

Project Manager

Business Analyst/Marketer

UIX Designer

Manual QA Engineer

Two support team members

What business tasks did the client want to solve?

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WooCommerce hasn’t many features we have developed for our platform like custom URL management, intelligent filters, advanced SEO functionality, etc.
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There wasn’t enough integration between WooCommerce and different payment, shipping, and analytics platforms.
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There was a necessity for an all-in-one solution with all the plugins and one install.

What “pitfalls” did client’s face?

 

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Lack of market analysis and expertise working with a WooCommerce platform.
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Lack of developers with a WP and Woo experience.
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The necessity to support the new platform and migrate clients from other platforms.

What should an ideal solution look like?

User-friendly marketplace with all the necessary plugins and the possibility to manage them all and get support from one user account.
Product Search
shoppers
Rich Plugins
shoppers
Integrations & Compatibility
shoppers
What we suggested
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Market Analysis
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First plugins development
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Licensing, Payments, and Support integration
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Marketplace development and bundle development
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New plugins development, marketing, and promotion
Step 1.
Market analysis
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The detailed business analysis of the core WooCommerce platform;
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Analysis of all the current marketplaces and available solutions;
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Competitive study of other e-commerce platforms and available solutions;
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Marketing analysis of the current users’ searches and feature requests.
Step 2.
First plugins development
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Backend team building – team lead and three first developers;
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Frontend team building – team lead and two developers for the central theme development;
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Development of the free versions of Permalink, Seach and Filter plugins and publishing on the WP marketplace;
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Support team training.
Step 3.
Licensing, Payments, and Support integration
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Development first paid version of our plugins via the Freemium model;
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Integration of Freemius platform for licensing and payments;
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Integration of Support platform inside plugins for instant support.
Step 4.
Marketplace development and bundle development
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Development of our marketplace with the users’ account;
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Development of the bundle of plugins and themes, our all-in-one solution;
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Development of scalable interactive demo version of the products.
Step 5.
New plugins development, marketing, and promotion
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Development of other 15 unique plugins;
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Content creation, SMM, and SEO;
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Working with the official WooCommerce marketplace;
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Affiliate marketing; Working with influencers.
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Benefits
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Blog
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Results
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More than 21 plugins developed
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More than 100,000 active users with an average 4,8/5 rating
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Profitable business from the fourth month
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Notable partnerships with Pinterest and Automattic
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Successful exit after three years of product development and support