From Paperwork to Online Trade: Agro Marketplace PoC
AgroB2B Marketplace
PoC marketplace for the Ukrainian agriculture sector with catalog, ordering, checkout, partner accounts, reviews, and analytics. Built to replace slow offline processes with a clear online flow.
Book a Case WalkthroughAn agriculture marketplace initiative in Ukraine aimed to reduce bureaucracy and low digital adoption by launching a marketplace PoC within budget and time limits.
The Challenge
The industry relied on slow, paperwork-heavy workflows. The client needed a working marketplace PoC fast, without overspending.
- Heavy bureaucracy and offline workflows slowed down agriculture trade
- Low level of digital adoption across participants
- Need to build a marketplace PoC within strict time and budget limits
- Hard to compare offerings across products, services, and equipment in one place
- No clear B2B tools for partners to manage listings and track results
Our Solution
Softblues built a classic marketplace with clean UI and standard e-commerce features such as catalog, ordering, checkout, and sign-in forms. The platform supports cross-mapping across key groups (products, services, equipment), plus reviews and recommended items. It also includes personal accounts for clients and partners, and B2B features for partners to manage products, sales, and traffic analytics. On the tech side, we added server-side rendering with Next.js and Node.js for better search support and faster pages, and separated front end and back end with a REST API. We also built a payment plugin that supports flexible usage-based pricing models.
- Marketplace core: catalog, ordering, checkout, and authorization forms
- Cross-mapping across products, services, and equipment
- Partner and client personal accounts with B2B management tools
- Sales and traffic analytics for partners
- Custom payment plugin with flexible usage-based pricing models
Built with Enterprise-Grade Technology
Goals and Objectives
The client came to us with clear objectives to transform their operations.
Build Marketplace PoC
Deliver a working marketplace proof of concept within a limited timeframe and budget.
Enable Online Ordering
Provide catalog browsing, ordering, checkout, and user authorization.
Support B2B Partners
Give partners tools to manage products and track sales results.
Unify Catalog Types
Support cross-mapping across products, services, and equipment in one marketplace.
Add Flexible Payments
Implement a custom payment plugin that supports usage-based pricing models.
Improve Search Visibility
Use server-side rendering to improve search engine support and page performance.
How It All Works Together
Frontend Web App
Next.js and React-based UI with server-side rendering, Redux state management, and modular styling with CSS Modules, BEM, and Sass.
Backend API Layer
Separated backend and frontend with REST API communication for clear responsibilities and easier future updates.
Payments and Pricing
Custom payment plugin supporting flexible usage-based pricing models.
B2B Partner Tools
Partner dashboards for product management plus sales and traffic analytics.
Value and Impact Delivered
Measurable improvements across every dimension of operations.
Marketplace PoC
Delivered a working marketplace proof of concept to move agriculture trade from offline processes to an online flow.
Core E-commerce
Implemented key e-commerce steps: catalog, ordering, checkout, and authorization forms.
B2B Accounts
Added client and partner personal accounts so partners can manage listings and track results.
Pricing Models
Built a custom payment plugin that supports flexible usage-based pricing options.
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