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SoftBlues
Gemini Enterprise/Customer Support

Your Customers Get Answers.Your Team Gets Time Back.

Stop losing customers to hold queues and missed calls. AI agents handle routine enquiries 24/7 across voice, chat, and email, so your support team focuses on the conversations that actually need a human.

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Google Cloud Partner
50+ Enterprise AI Deployments
Google CX Agent Studio Certified

Why Operations Leaders Trust Us: We build AI agents that actually resolve issues, not just deflect them. Our systems integrate with your CRM, follow your processes, and know when to hand off to a human. Built on Google Cloud, deployed in your environment.

Featured Use Case

The AI Voice Agent

Answer. Resolve. Escalate. 24/7.

The Challenge

Your support team is drowning. Call volumes keep climbing, but hiring more agents is not scalable. After-hours calls go unanswered. Routine enquiries consume your best people. Ticket quality is inconsistent because every agent captures data differently. And when something urgent comes in, there is no reliable way to fast-track it through the queue.

Meanwhile, your customers wait. And waiting customers leave.

Our Solution: Custom Voice AI Agents

We build AI voice agents tailored to YOUR support operation, not a generic chatbot with a phone number attached. Your processes, your escalation rules, your CRM, your compliance requirements.

  • Natural voice conversations with real-time speech recognition and human-like responses
  • Multi-agent architecture where specialised AI agents handle distinct functions (triage, technical support, billing, escalation)
  • Automated CRM ticket creation with structured data validation, ensuring every interaction is logged consistently
  • Intelligent escalation based on emotion detection, urgency keywords, and issue complexity
  • Seamless handoff to live agents during business hours with full conversation context
  • Support for 40+ languages with direct audio-to-audio translation

This is not an off-the-shelf product. Every deployment is engineered for your specific workflows and integrated into your existing systems.

Voice AI Processing Pipeline

Click any step to see details

How to Get Started

1
Share Your Processes

Walk us through your support operation. We map your call categories, escalation rules, integration points, and compliance requirements.

2
We Build to Your Standards

Our engineers configure the multi-agent system around your specific workflows: your decision trees, your CRM fields, your security tiers. No generic templates.

3
Pilot and Scale

Start with your top 3-5 highest-volume call categories. Measure resolution rates, accuracy, and customer satisfaction. Then expand to full coverage.

Voice AI Performance

24/7
Availability
8
AI Agents
97%
Speech Accuracy
<2s
Response Time
Featured Case Study

See How Voice AI Works in Production

Roof Maker, a UK manufacturer, deployed our Voice AI system to handle technical support, product enquiries, and ticket creation 24/7. Eight specialised AI agents work together to deliver instant responses with 97% speech accuracy. See the architecture, the results, and the lessons learned.

24/7
Availability
8
AI Agents
97%
Speech Accuracy
<2s
Response Time

Beyond Voice: The Full Customer Support AI Stack

The Voice AI Agent is just the start. Extend AI across chat, email, and self-service to transform your entire support operation.

Use Case 2

Chat & Messaging Support

The Always-On Assistant

The Challenge

Customers expect instant responses on your website, in your app, and through messaging platforms. Your team cannot be everywhere at once. Generic chatbots frustrate users with scripted responses that never quite answer the question. Meanwhile, support tickets pile up.

The Solution

AI Chat Agents Powered by Google CX Agent Studio. We deploy intelligent conversational agents that understand intent, access your systems in real-time, and resolve issues across web, mobile, email, and social channels. Built with Google's drag-and-drop CX Agent Studio, these agents go live in days, not months, and support rich interactions including images, product cards, and instant transactions.

  • Omnichannel deployment: website widget, WhatsApp, Messenger, email, Slack, Teams
  • Grounded in your knowledge base with citations: answers, not links
  • Direct integration with CRM, ticketing, and backend systems
  • Multimodal support: customers can send images and documents for visual troubleshooting
  • Seamless human handoff with full conversation history

How to Get Started

1
Identify High-Volume Topics

We analyse your support tickets to find the categories that consume the most agent time and have the highest automation potential.

2
Configure & Connect

Using Google CX Agent Studio, we build your agent with your brand voice, connect it to your data sources, and configure escalation rules.

3
Launch & Optimise

Deploy across your channels. Monitor resolution rates. Continuously improve based on conversation analytics and customer feedback.

AI Support Agent
Online
Use Case 3

Email Support Automation

The Inbox Tamer

The Challenge

Your support inbox is a black hole. Emails sit for hours or days before a human reads them, classifies them, and writes a response. Many are routine (password resets, order status, billing queries) but they all require the same manual effort. Response times suffer, agents burn out, and customers chase with follow-ups that create even more work.

The Solution

AI Email Processing & Response. We deploy AI agents that read, classify, and respond to incoming support emails automatically. Routine enquiries get instant resolution. Complex cases are triaged, enriched with relevant context from your systems, and routed to the right human agent with a suggested response draft.

  • Automatic email classification and priority scoring
  • Instant auto-responses for routine categories (order status, password reset, FAQ)
  • Draft generation for complex cases: agents review and send, not write from scratch
  • CRM enrichment: AI pulls customer history and context before the agent reads the email
  • Sentiment detection flags angry or at-risk customers for priority handling

How to Get Started

1
Audit Your Inbox

We sample your support emails to identify the top categories by volume and the ones most suitable for automation.

2
Build Response Playbooks

For each automatable category, we configure response templates grounded in your policies, tone of voice, and approval rules.

3
Deploy & Measure

Start with auto-classification and draft suggestions. Gradually increase automation as confidence scores improve and your team validates quality.

AI Email Processor

Processing...
Subject
Status
Priority
Password Reset Request
Auto-Resolved
Low
Billing Dispute
Escalated
High
Order Status Query
Auto-Resolved
Low
Product Complaint
Draft Ready
Medium
Processing Summary
4 emails processed|2 auto-resolved|1 escalated|1 draft ready

Two Approaches. One Goal: Resolution.

We match the architecture to your scale, complexity, and existing infrastructure.

Google CX Agent Studio

The Platform Play

Google's enterprise-grade agent builder. Drag-and-drop interface for building conversational AI agents. Pre-built templates. Native voice with 40+ languages. Built-in analytics and quality monitoring.

Best for:

  • You want agents live in days, not months
  • You need web, voice, email, and messaging from one platform
  • You value a managed, Google-hosted infrastructure
  • Your processes are well-documented and ready to configure

Our role: We configure, integrate with your systems, and optimise. Google hosts and scales.

Proof: Oliver, our own Softblues AI Customer Support Agent, is built on CX Agent Studio. Multi-agent architecture handling enquiries, discovery calls, and routing across our website.

Oliver AI Agent - CX Agent Studio Multi-Agent Architecture

Oliver: Our AI customer support agent built on Google CX Agent Studio

Custom Multi-Agent System

The Integration Play

Custom-built AI agent system using LiveKit for real-time voice infrastructure, LangGraph for stateful workflow orchestration, and best-in-class models (Gemini, OpenAI, ElevenLabs) for intelligence and voice quality.

Best for:

  • You have 50+ support processes with complex decision trees
  • You need deep CRM/ERP/backend integration (Salesforce, custom APIs)
  • Compliance requirements demand fine-grained control (PCI DSS, GDPR, data residency)
  • You need real-time voice with telephony integration (SIP/PSTN)
  • Scale demands auto-scaling serverless infrastructure

Our role: We architect, build, deploy, and maintain the entire system on Google Cloud.

Proof: We have designed multi-agent voice AI architectures for enterprise payments processors handling 20,000+ monthly support calls across 60+ documented processes, with Salesforce integration, PCI DSS compliance, and tiered security verification.

Technology Stack Comparison

LayerCX Agent StudioCustom Build
VoiceGoogle native voice, 40+ languagesLiveKit + ElevenLabs + Deepgram
AI/LLMGemini (managed)Gemini + OpenAI + Claude (best-for-task)
OrchestrationCX Agent Studio canvasLangGraph stateful workflows
HostingGoogle managedCloud Run (serverless, auto-scaling)
CRMConnectors + MCPCustom API integrations
SecurityGoogle Cloud standardsCustom: PCI DSS, GDPR, HIPAA, ISO 27001
TimelineDays to weeks4-6 week discovery + 8-10 week MVP

Built by a Team That Ships Voice AI in Production

We are not just AI engineers. We build production-grade voice and chat systems that handle real customer conversations at scale. As a Google Cloud Partner, we have direct access to Google's AI engineering teams and deploy using recommended enterprise architectures.

Google Cloud Select Services Partner

Direct access to Google AI engineering teams and enterprise-grade infrastructure. We deploy Gemini with the backing of Google's security and compliance standards.

Production Voice AI Experience

From Roof Maker's 24/7 support agent to enterprise-scale multi-agent systems processing thousands of calls monthly. We have built, deployed, and maintained voice AI in production.

Google CX Agent Studio Early Adopter

We built our own customer support agent (Oliver) on CX Agent Studio. We know the platform's strengths and limitations from hands-on experience, not sales decks.

From First Call to Full Coverage. Fast.

Our methodology gets you to a working AI agent in weeks, not quarters. See results before committing to full deployment.

1

Discovery

We map your support operation: call categories, process flows, integration points, escalation rules, and compliance requirements. We score each process by volume, complexity, and automation potential.

2

Build & Validate

Working prototype handling your top 3-5 call categories. Test with real interactions. Measure accuracy, response time, and resolution rate.

3

Deploy & Expand

Production deployment with monitoring, quality assurance, and continuous improvement. Expand to additional channels and processes. Target: 60-70% automation of routine enquiries.

Most clients see their first AI-handled call within 6 weeks of kickoff.

Ready to Stop Missing Calls?

Book a 30-minute discovery call. We will map your highest-volume support categories, assess automation potential, and show you what a Voice AI agent looks like for your specific operation. No commitment, no sales pressure.

Book Your Discovery Call
Google Cloud Partner
Free consultationFirst results in 6 weeksCustom-built for your operation