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Softblues

About Softblues

AI that becomes part of how your business works

Softblues helps businesses adopt AI and automate the work around it. We combine platform setup, practical training and engineering so your team can use AI in its everyday work, with clear responsibilities and checks. We work with UK and Irish businesses and deliver through a distributed European team.

  • OpenAI Select Partner
  • Google Cloud Services partner
  • Anthropic Partner Network member
  • Member of the Microsoft AI Cloud Partner Program

What do we help companies change?

We start with the work your people need to do. That may mean giving a team a governed assistant, connecting a repeated process to its source systems, or adding engineers to an existing delivery team.

  • AI adoption

    Choose a suitable platform, prepare access and knowledge, document the company's methods and train people on their own tasks. Support and review help those methods stay useful as the work changes.

    Explore AI adoption
  • Process automation

    Map a workflow, establish a baseline and build the connections and checks it needs. Custom agents become relevant when the work needs to run on a trigger, handle volume or update a core system.

    Explore AI automation
  • Engineering expertise

    Bring experienced AI engineers into your team for a defined capability or delivery need, with responsibilities agreed from the outset.

    Meet our engineering offer

How does our culture show up in the work?

Our engineering background shapes how we work with clients. We ask direct questions, make decisions visible and leave methods that other people can follow.

  • Understand the task before choosing the tool

    We look at the actual workflow, its exceptions and the people responsible for it. An existing platform, a process change or a smaller intervention may be the right answer.

  • Say the difficult thing early

    Gaps in data, access or scope need an owner and a decision. We make them visible while there is still time to act.

  • Give responsibility a name

    Each engagement needs clear delivery ownership and a client owner for the business outcome. Human review remains part of the work wherever the consequences require it.

  • Write down what needs to last

    Procedures, technical decisions and handover material belong in shared documentation. The next person should be able to understand how the system is meant to work.

  • Learn from use

    A working demonstration is the beginning of evaluation. We review adoption, quality, exceptions and cost to decide what to improve next.

Which platforms do we work with?

We work with OpenAI, Anthropic, Microsoft and Google Cloud. These relationships sit alongside our engineering work across their platforms. The choice starts with your existing systems, the task, access requirements and operating cost.

  • OpenAI Select Partner

    OpenAI

    ChatGPT adoption and integrations, with API-based engineering where the task calls for a custom application.

  • Google Cloud Services partner, Select tier

    Google Cloud

    Google Cloud and Gemini-based work where they fit the client's existing environment and requirements.

  • Anthropic

    Anthropic

    Partner Network member

    Claude adoption, shared working methods, Claude Code and custom integrations.

  • Microsoft

    Microsoft

    Member of the Microsoft AI Cloud Partner Program

    Microsoft 365 Copilot, connected workflows and Azure-based delivery for businesses working in the Microsoft environment.

For a business already working in Microsoft 365, we assess how Copilot and Azure fit alongside other tools. We recommend the platform that suits the work and make the reasons for that choice clear.

Wider network and reviews

Neither of these is an AI platform partnership.

What connects the technology to the business?

The useful system includes the tool, the information it can access and the people who operate it. Our technical work follows those connections.

Access and approved knowledge
Identify the sources people need, the permissions that apply and who maintains the information.
Methods and connected workflows
Turn agreed procedures into reusable instructions and connect the systems involved in the task.
Checks and human decisions
Test representative work, handle exceptions and define who approves consequential outputs or actions.
Ownership and operation
Document the setup, train the users and agree how quality, cost and changes will be reviewed.

Do we use these methods ourselves?

We use Claude in our own departments, with shared instructions and documented working methods. This gives us direct experience of what adoption asks of a team: preparing information, changing habits and maintaining the methods people rely on.

Where is the team based?

Softblues Solutions LTD is based in London, with a distributed team across Europe. Our Ukrainian founders bring an engineering and operations background to the company. We work remotely with clients and agree communication, ownership and delivery arrangements at the start of each engagement.

Registered office

Softblues Solutions LTD
71-75 Shelton Street
Covent Garden, London
United Kingdom, WC2H 9JQ
Company
London-based company
Team
Distributed European team
Work
AI adoption, automation and engineering
Key facts

Softblues: at a glance

What we do
AI adoption, process automation and AI engineering: platform setup, prepared knowledge, integrations, training and ongoing improvement.
Platforms
OpenAI, Anthropic, Microsoft and Google Cloud, plus custom agents. The choice starts with your existing systems, the task, access requirements and operating cost.
Partner status
OpenAI Select Partner. Google Cloud Services partner, Select tier. Anthropic Partner Network member. Member of the Microsoft AI Cloud Partner Program.
Who we work with
UK and Irish businesses with substantial knowledge work, including regulated firms, companies building AI-enabled products, and teams that need additional engineering capability.
Where we are
Softblues Solutions LTD is based in London, with a distributed team across Europe. We work remotely with clients.
How to begin
A discovery call about your objective and current setup. Where detailed investigation is needed, we scope a paid discovery phase before committing to implementation.

Questions about Softblues

What does Softblues do?

We help businesses adopt AI platforms, automate workflows and add AI engineering capability. The work can include discovery, setup, integrations, training and ongoing improvement.

Do you work only with Claude?

We work across Claude, ChatGPT, Microsoft 365 Copilot and Google Cloud, as well as custom agents. We recommend a platform against the task and the client’s existing systems.

Who do you work with?

Our focus includes UK and Irish businesses with substantial knowledge work, including regulated firms. We also support companies building AI-enabled products and teams that need additional engineering capability.

Will we need a custom AI system?

That depends on the work. A governed platform and well-prepared methods may be sufficient. Discovery establishes whether integrations or a custom workflow would address a need that remains.

Can you work with our existing IT team or provider?

Yes. Access, security, integrations and operational ownership need to fit the systems you already run. We agree responsibilities with the people who manage them.

How do we begin?

Start with a discovery call about your objective and current setup. If detailed investigation is needed, we scope a paid discovery phase before committing to implementation.

What would you like to change first?

Bring a task, a workflow or a team that needs help. We will discuss the current situation and a sensible next step.