The Softblues Claude Operating System
Running our own company on a network of AI agents
Softblues runs its own company on Claude: six connected agents, one per function, each with its own operating manual, tools and routines, joined through a shared hub. We use it before we sell it, so we can show it live rather than in a slide deck.
Book a Case Walkthrough
Softblues sells AI to other companies, so the first place we put it to work was our own. Instead of one assistant bolted onto a handful of tasks, we run the business as a set of connected agents: one for each function, each owning its corner of the company and handing off to the others. We are our own first customer, and the system you see here is the one we show live on every audit call. We use it before we sell it.
The Challenge
Most companies bolt a chatbot onto a single task. We wanted agents that actually run the work of each function and stay coordinated, without leaking sensitive data across teams.
- A single all-knowing assistant is the wrong shape. Finance data cannot sit in the same place as everything else, and each function has its own rules and rhythm.
- Agents that don't talk to each other drift. Sales, delivery and finance have to share one picture of the company or they make conflicting calls.
- The work is recurring, not one-off. Weekly reviews, the monthly close and content all need to happen on a cadence, on their own, not when someone remembers.
- It had to be something a new hire could step into. Onboarding cannot mean learning a bespoke system; it has to be 'open the space and read the manual'.
Our Solution
We built Softblues as six connected spaces, one per function, plus a shared hub. Each space is a Cowork project on its own Google Drive with its own operating manual (a CLAUDE.md the agent reads first), its own tools, its own memory and its own routines. Strategy sets direction. Finance runs the numbers. Sales works the pipeline. Delivery tracks live projects. Marketing runs demand generation. They stay in sync by publishing a short Status Brief to the hub, which any other agent reads before it plans, so everyone works from the same picture without ever writing into another team's drive. Recurring work runs on scheduled tasks, and shared skills package each routine so it runs the same way every time. This is the same system we deploy for clients as the Claude AI Operating System.
- Six connected spaces: Strategy, Finance, Sales, Delivery, Marketing and a shared System hub, one Google Drive each.
- Each agent runs from its own CLAUDE.md operating manual, wired only to the tools it needs: Attio, Gmail, Xero, Google Drive and Supabase among them.
- Functions stay aligned through Status Briefs published to the hub, read before any planning, with one-way writes so no space edits another.
- Recurring work runs on scheduled tasks: weekly sales and delivery reviews, the monthly close, the weekly marketing review and daily content.
- Sensitive data stays put. Finance is access-restricted and publishes only a sanitised signal, never raw figures, to the hub.
Built with Enterprise-Grade Technology
Goals and Objectives
The client came to us with clear objectives to transform their operations.
Run the Company on Agents
Operate each function through a Claude agent, not a person plus a chatbot.
One Agent per Function
Give Strategy, Finance, Sales, Delivery and Marketing their own space, tools and memory.
Keep Them in Sync
Connect the agents through Status Briefs so every function plans from the same picture.
Protect Sensitive Data
Restrict Finance and HR, and share only sanitised signals across the hub.
Automate the Recurring Work
Put weekly reviews, the monthly close and content on scheduled tasks that run on their own.
Make It Repeatable
Package each routine as a skill so it runs the same way every time, for us and for clients.
Onboard in Minutes
A new hire opens the space, reads the manual and starts. Nothing bespoke to learn.
See the Platform in Action
From intake to completion, explore how the solution transforms operations.
The Connected System
Six spaces, one per function, joined through a shared hub. Each publishes a short Status Brief the others read before they plan, so the whole company works from one picture.
Anatomy of an Agent
Every space runs the same way: an operating manual (CLAUDE.md) the agent reads first, the connectors it is allowed to touch, the skills that package its routines, and the scheduled tasks that run them on cadence.
Work That Runs on a Cadence
The recurring rituals run on their own schedule: a weekly sales review, a weekly delivery status, the monthly close, and a weekly marketing review.
How It All Works Together
Strategy Agent
Holds the vision, direction and targets, and reads every other function's brief before setting them. It is the one space the others align to.
Finance Agent
Runs the numbers: P&L, balance, payroll and the monthly close, wired to Xero. Access-restricted, it publishes only a sanitised affordability signal to the hub, never raw figures.
Sales Agent
Works the pipeline in Attio: qualification, deal hygiene and the weekly sales review, with one open next step per deal and won-deal handoffs to Delivery.
Delivery Agent
Tracks live client projects, risk and capacity from Attio and Gmail, and confirms delivered revenue so Finance and Sales see the real picture.
Marketing Agent
Runs demand generation end to end: SEO, the blog, outreach and lead tracking, wired to Attio, Supabase and the website, publishing directly to softblues.io.
System Hub
The shared contract between the agents. It holds the map, the templates and each function's Status Brief, and nothing sensitive: no P&L, no rates, no client commercials.
Value and Impact Delivered
Measurable improvements across every dimension of operations.
One Connected System
Five functions and a shared hub run as one coordinated system, instead of six tools that do not talk to each other.
Agents Across the Business
Agents already run sales, finance and delivery day to day, with strategy and marketing on the same pattern.
Recurring Work, Automated
The weekly reviews, the monthly close and daily content run on scheduled tasks, on time, without waiting for someone to start them.
Sensitive Data Stays Put
Finance and HR are access-restricted and share only sanitised signals, so coordination never means exposing the numbers.
Onboarding in Minutes
A new hire opens their space and reads the manual. There is no bespoke system to learn, because the manual is the system.
Our Own Proof Case
This is the system we sell as the Claude AI Operating System, running live on our own company. We use it before we sell it.
Frequently Asked Questions
Ready to Transform Your Softblues Operations?
See how AI can help your organisation reduce errors, speed up processing, and improve outcomes. Let's discuss your specific challenges.
Book Discovery CallExplore Other Projects
Discover more AI solutions delivering measurable results across industries