From Manual Truck Tables to Real-Time Availability and Enquiries
STG Transport Availability Plugin
A plugin that lets transport operators create and manage truck availability tables, keep data updated in real time, and connect availability with CRM and MailChimp for faster customer communication.
Book a Case WalkthroughSkim New Media Ltd is a UK design company and a partner of STG Transport, a logistics company focused on abnormal loads (Out of Gauge cargo).
The Challenge
Build software to manage truck availability tables, update them in real time, show them on the website via shortcode, and connect CRM with MailChimp.
- Availability tables were filled out and managed manually by transport operators
- Need a tool to create and manage truck availability tables in one place
- Real-time updates were required to avoid outdated availability data
- Tables had to be shown on the main website page via shortcode
- Needed integration with CRM and MailChimp for customer communication
Our Solution
Softblues built a plugin based on a detailed brief from Skim. We reviewed requirements, mapped operator workflows, and implemented the back-end, including real-time updating and website embedding via shortcode. We also handled the data transfer details between the CRM and MailChimp, and suggested UX improvements during delivery. The plugin was released in three weeks and ready for STG Transport operations.
- Admin interface to create and manage truck availability tables
- Real-time updates so the website always shows current availability
- Shortcode-based embedding to place tables on key pages
- CRM data processing and transfer setup for marketing workflows
- MailChimp integration for better newsletter and outreach management
Built with Enterprise-Grade Technology
Goals and Objectives
The client came to us with clear objectives to transform their operations.
Stop Manual Updates
Replace manual table editing with a managed system for operators.
Show Real-Time Availability
Ensure the website always displays up-to-date truck and trailer availability.
Improve Customer Enquiries
Help customers find availability quickly and send an enquiry when needed.
Connect CRM and MailChimp
Support customer management and newsletter workflows through integrations.
See the Platform in Action
From intake to completion, explore how the solution transforms operations.
Latest Trailer Availability Table With Filters
A public table that lists trailer availability with key details like date, city, country, trailer type, and destination. Filters help users quickly narrow down results and find the right option.
Availability Table Plus Enquiry Form
The same live availability view combined with a "Make an Enquiry" form. If a user cannot find the right trailer, they can send a request with trailer type, date, location, and message in the same flow.
How It All Works Together
Availability Management Module
Creates and updates availability entries and controls what is shown on the website.
Real-Time Publishing Layer
Pushes updated table data to the public site so changes are visible without delays.
CRM and MailChimp Integration Layer
Processes CRM data and transfers it to MailChimp for email and newsletter workflows.
Website Embed and Enquiry Flow
Shortcode-based table placement plus enquiry form to capture requests when availability is not found.
Value and Impact Delivered
Measurable improvements across every dimension of operations.
Faster Operations
Reduced manual work for transport operators by moving availability management into a dedicated tool.
Real-Time Updates
Availability data is kept current so customers and operators work with the latest information.
Better Newsletters
Improved newsletter management by connecting availability-related data with MailChimp workflows.
Improved CRM Flow
Supported better customer management by integrating the availability solution with CRM processes.
Fast Delivery
Delivered and released the plugin in three weeks after approval.
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