Frontend Team in 3 Weeks and Product Launch 2x Faster
Virtusize Frontend Team Setup
Softblues helped Virtusize set up a frontend team in 3 weeks and release a new product 2x faster, with an architecture that supports strong component reuse.
Book a Case WalkthroughVirtusize is a fashion tech company helping online stores reduce guesswork in e-commerce. They needed a fast way to expand frontend capacity and ship a new product.
The Challenge
Build and onboard a strong frontend team fast, deliver a new product to market sooner, and set a frontend architecture that supports component reuse.
- Need to add frontend capacity fast without long hiring cycles
- Deadline pressure to ship a new product sooner
- Frontend architecture needed clear rules for component reuse
- Multiple dashboards and reporting screens required consistent UI patterns
- Team had to align quickly with existing product standards and workflows
Our Solution
Softblues assembled and onboarded a dedicated frontend team for Virtusize in three weeks. The team delivered a new product release 2x faster and introduced a frontend architecture that lets the product reuse most UI components across dashboards and workflows.
- Frontend team assembled and onboarded in 3 weeks
- Nuxt + TypeScript implementation for the new product UI
- Reusable component approach across the product screens
- Reporting and analytics UI for recommendations performance
- Clear UI structure so new features can be added faster
Built with Enterprise-Grade Technology
Goals and Objectives
The client came to us with clear objectives to transform their operations.
Launch Faster
Ship the new product faster by expanding frontend delivery capacity.
Build the Frontend Team
Assemble and onboard a dedicated frontend team in a short timeframe.
Reuse UI Components
Introduce a frontend structure that supports wide reuse of UI components.
Deliver Reporting UI
Implement dashboards and reporting screens for product performance and insights.
See the Platform in Action
From intake to completion, explore how the solution transforms operations.
Analytics Dashboard Overview
Main dashboard view with key commerce KPIs, trend blocks, and performance widgets. Also shows a "Create Segment" modal to define user groups for analysis and targeting.
Recommendations Performance Report
Report page focused on recommendations performance, showing totals and changes over time. Includes charts and category breakdowns to review impact by segment or product group.
Body Type Distribution Insights
Insights view showing body measurements and distribution by demographic filters. Helps teams understand shopper profiles and improve sizing and fit experiences.
Page Views With vs Without Virtusize
Comparison report that shows page views and activity split by "with Virtusize" vs "without Virtusize." Useful for checking adoption and usage trends across time.
How It All Works Together
Frontend Application Layer
Nuxt-based web UI with TypeScript for predictable development and easier maintenance.
Reusable UI Components
Shared components used across dashboards, reports, filters, and segmentation screens.
Reporting and Insights Module
Pages and charts for recommendations performance, page views, and user insights.
Segmentation Workflow
UI flow for creating and applying segments to reports and performance views.
Value and Impact Delivered
Measurable improvements across every dimension of operations.
Faster Launch
Helped the client release the new product 2x faster.
Team Setup
Full frontend team onboarded within three weeks.
Component Reuse
Architecture enabled reuse of most UI components across the product.
Faster Delivery
Clear UI structure helped speed up day-to-day feature delivery.
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