From Language Barriers to Seamless Sales
CAR Avenue AI Assistant
Multi-agent AI platform handling customer enquiries, test drive bookings, and service appointments in three languages for Mercedes-Benz dealerships across Belgium.
Book a Case WalkthroughCAR Avenue Mercedes-Benz Belgium operates multiple dealerships serving customers across Belgium. With a diverse customer base speaking French, Dutch, and English, they needed an efficient way to handle enquiries, provide service information, and streamline bookings across all locations.
The Challenge
Managing diverse customer enquiries about different services while providing consistent information across multiple languages was straining their customer service team.
- Managing diverse customer enquiries about sales, service, and parts across multiple dealerships
- Providing consistent and accurate information in three languages
- Efficiently handling appointment and test drive scheduling requests
- Connecting customers with the right dealerships and service centres based on location
- Customer service staff overwhelmed by routine enquiries instead of focusing on sales
Our Solution
Softblues developed a sophisticated multi-agent AI chatbot platform with specialised agents for each service type. The system handles vehicle enquiries, schedules test drives, books service appointments, and locates nearest dealerships, all while dynamically updating its knowledge base from the website.
- Multilingual support in French, Dutch, and English with seamless language switching
- Specialised AI agents for sales, service, parts, and general enquiries
- Dynamic parsing of vehicle inventory and pricing from the website
- Automated test drive and service appointment scheduling
- Nearest dealership finder based on customer location
Built with Enterprise-Grade Technology
Goals and Objectives
The client came to us with clear objectives to transform their operations.
Multilingual Support
Implement a chatbot handling customer queries fluently in French, Dutch, and English
Automate Information Gathering
Streamline the process of collecting customer details and enquiry specifics
24/7 Availability
Provide round-the-clock customer support without additional staffing
Efficient Scheduling
Automate appointment and test drive bookings to increase conversion rates
Reduce Staff Workload
Free customer service team to focus on high-value interactions and complex enquiries
See the Platform in Action
From intake to completion, explore how the solution transforms operations.
Chat Interface
Clean, branded chat interface matching Mercedes-Benz design standards. Customers can start conversations in any of the three supported languages and receive instant responses about vehicles, services, and appointments.
Vehicle Selection Flow
The AI assistant guides customers through vehicle selection with model comparisons, specifications, and pricing. Each vehicle card includes options to ask questions, book a test drive, or schedule a showroom visit.
How It All Works Together
Frontend Interface
ReactJS-based web chat widget with responsive design, branded to match Mercedes-Benz visual standards, supporting text input and rich media responses.
Multi-Agent AI Layer
GPT-4 powered agents with LangChain orchestration. Each service type has a dedicated agent with unique instructions and knowledge bases for sales, service, parts, and general enquiries.
Dynamic Knowledge System
Automated website scraping keeps vehicle inventory, pricing, and service information current. Model databases update automatically with new listings and specifications.
Voice and Messaging Integration
ElevenLabs text-to-speech and Deepgram speech-to-text enable voice interactions. WhatsApp Business API extends reach to mobile customers on their preferred channel.
Value and Impact Delivered
Measurable improvements across every dimension of operations.
Response Time
Reduced response time to customer enquiries by 70% with instant AI-powered answers.
Booking Increase
Increased appointment and test drive bookings by 40% through streamlined scheduling.
Staff Workload
Reduced customer service workload by 50%, freeing staff for high-value interactions.
24/7 Availability
Round-the-clock multilingual support without additional staffing costs.
Consistent Information
Accurate, up-to-date information provided consistently across all customer interactions.
Multi-Channel Reach
Customers can engage via website chat, voice, or WhatsApp on their preferred channel.
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