From Phone Calls to SMS Flows for Better Patient Outreach
Certintell SMS Service
Web-based SMS platform for healthcare teams to create poll and survey flows, manage conversations, and track incoming and outgoing messages in one place.
Book a Case WalkthroughCertintell is a healthcare company that needed a web platform for SMS-based communication, polls, and structured message flows for healthcare organizations.
The Challenge
Launch an interactive, easy-to-use SMS service that supports survey flows, message tracking, and stable deployment across environments.
- Needed a web platform to build SMS poll and survey flows
- Required opt-in flows via texting a phone number
- Needed visibility into incoming and outgoing SMS messages
- Had to test with healthcare organizations and improve based on feedback
- Deployment had to work across different environments without friction
Our Solution
Softblues built a web-based SMS platform integrated with Twilio. The system lets healthcare teams create structured survey and poll flows that users can opt into by texting a number. Admin users can monitor message history and manage communication from one interface. Development started with an MVP and improved through usability testing and feedback, while Docker containerization supported reliable deployment across environments.
- Twilio-based SMS integration for two-way messaging
- Flow builder for SMS surveys and polls with opt-in entry by text
- Admin dashboard to monitor incoming and outgoing messages
- Iterative MVP delivery with usability testing feedback loops
- Docker container setup for deployment across environments
Built with Enterprise-Grade Technology
Goals and Objectives
The client came to us with clear objectives to transform their operations.
Launch SMS Service
Provide an interactive SMS channel for healthcare organizations to run polls and message flows.
Create Survey Flows
Let admins build structured SMS journeys that guide users through questions and follow-ups.
Message Visibility
Track and monitor incoming and outgoing messages inside one web dashboard.
Reliable Deployment
Support deployment across different environments using Docker containerization.
See the Platform in Action
From intake to completion, explore how the solution transforms operations.
SMS Flow Builder Canvas
A visual flow builder used to design SMS survey journeys. Teams can map steps, conditions, and follow-ups to guide users through a clear question flow and keep the process consistent.
Product Overview Mockup
A marketing-style screen showing the Certintell product context and how the platform supports remote care and digital communication. Useful for explaining the product at a high level before going into the SMS workflow details.
How It All Works Together
SMS Integration Layer
Connects the platform to Twilio for two-way SMS sending and receiving, including opt-in entry by texting a number.
Flow Management Module
Stores and executes SMS survey and poll flows, including the logic for steps and follow-up messages.
Admin Monitoring Dashboard
Shows conversation history and message logs, giving teams visibility into inbound and outbound communication.
Deployment and Environment Support
Docker-based packaging to run the system consistently across different infrastructure setups.
Value and Impact Delivered
Measurable improvements across every dimension of operations.
MVP Delivered
Delivered an MVP within 3 months, allowing early testing with healthcare organizations.
Budget Kept
Stayed within budget expectations while delivering the required features.
Usability-Proven
Improved the product through usability testing and feedback from healthcare organizations.
Stable Deployment
Docker containerization supported stable deployments across different environments.
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