From Manual Recall Calls to Multi-Language Outbound AI Outreach
Outbound AI Recall Assistant
Multi-agent outbound assistant for a European car dealership group that calls customers about recalls, service reminders, offers, and promotions in three languages, with CRM, DMS, inventory, and VoIP integrations.
Book a Case WalkthroughA leading European car dealership and service provider wanted to improve customer engagement and automate outreach for recalls, maintenance, and promotions.
The Challenge
Manual recall tracking and follow-ups were slow and inconsistent. The client needed automated outreach that still feels personal and timely.
- Manually tracking and notifying customers about vehicle recalls
- Inconsistent follow-ups for post-sale services
- Difficulty re-engaging lapsed customers
- Inefficient management of seasonal promotions
- Coordination challenges for loaner and lease vehicle communications
Our Solution
Softblues built a multi-agent AI communication system for outbound outreach. It started as a single agent and evolved into multiple specialized agents with separate instructions and knowledge. The assistant supports three languages and covers recall notifications, service reminders, post-sale offers, seasonal promotions, follow-ups, lapsed customer outreach, and loaner or lease communication. It connects to CRM, DMS, inventory management (for parts tracking across locations), and a VoIP system for call handling and routing.
- Multi-agent assistant with specialized agents and knowledge bases
- Outbound voice campaigns for recalls, reminders, and seasonal offers
- Three-language support for staff and customers
- CRM and DMS integration for customer and operational data
- VoIP and inventory integrations for routing and parts visibility
Built with Enterprise-Grade Technology
Goals and Objectives
The client came to us with clear objectives to transform their operations.
Automate Outbound Outreach
Automate outbound communication for customer engagement across common dealership scenarios.
Recall and Service Alerts
Proactively inform customers about recalls and service needs to increase awareness and bookings.
Increase Retention
Boost customer retention and satisfaction with consistent follow-ups and reminders.
Grow Post-Sale Revenue
Increase revenue with targeted post-sale offers and seasonal campaigns.
Support Loaner and Lease
Improve communication for loaner and lease vehicle processes.
How It All Works Together
Multi-Agent Conversation Layer
A set of specialized agents for different outreach tasks, each with its own instructions and knowledge source.
Outbound Communication Channels
Voice calls via Twilio and Realtime OpenAI API, with optional email (Plus/Pro) and SMS (Pro) based on the package.
Integrations Layer
Connects with CRM, DMS, inventory management for parts tracking across locations, and VoIP for call handling and routing.
Decision and Analytics Layer
Tracks outcomes and supports data analysis and feedback loops to improve future communications and timing selection.
Value and Impact Delivered
Measurable improvements across every dimension of operations.
Recall Coverage
Automated recall notifications reduce manual work and help keep customers informed.
More Bookings
Service reminders and follow-ups help customers return for maintenance and post-sale services.
Better Engagement
A multi-channel approach (voice, email, SMS) improves customer reach and response rates.
Reactivation
Lapsed customer outreach supports re-engagement with relevant messages and offers.
Compliance Fit
Designed for EU data residency needs and includes security and compliance practices.
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